The state of Original Pinoy Music (OPM) is currently in tatters, and needs artists with a willingness to embrace both artistic experimentation and popular mainstream support. Simply put, OPM needs fresh, commercial, and original songs created by unpretentious artists who love making and performing music.
The old OPM formula–ballads with heavy themes, or covers–no longer works. The market today likes mid-tempo music suited for easy listening, with lyrics that are either full of emotional fervor, or infused with a tongue-in-cheek playfulness.
In this spirit, I am giving you my predictions for the five biggest OPM hits of 2013. Considering that we’re only halfway into the year, this list is bound to be incomplete, but these five, I think, will mark a second golden age of OPM with local artists finally taking risks by releasing solid, original songs and avoiding revivals. Note that most in my list are from emerging artists. Singing superstars, sadly, have not produced potential hits in a while despite their star power and massive following.
1. Bumalik Ka Na Sa Akin by Silent Sanctuary
This song has a strong “last song syndrome (LSS)” factor because of its fresh arrangement, catchy repetitive lyrics, and light and reliable sentiment. It doesn’t hurt that it is also one of the most requested songs today in popular radio stations.
2. Space by Kean Cipriano and Banda ni Kleggy and composed by Raffy Calicdan
A Philpop finalist, this song’s strongest element is a “sticky” and light-hearted melody complete with a memorable chorus. Combined with a subject tackling universal themes, this song is slated for constant replays on your radio.
3. Ikaw At Ako by 1:43 and composed by Urie Tesorio
The follow-up single to 1:43’s monster hit Sa Isang Sulyap Mo, Ikaw at Ako is currently Love Radio’s Song To Memorize. It beautifully showcases the boy band’s maturity and newfound musicality, and is catchy and easy to remember. The ukelele-based arrangement sounds very fresh and enjoyable to listen to.
4. Dati by Sam Concepcion, Tippy Dos Santos, and Quest and composed by Thyro and Yumi
Philpop 2013’s very deserving winner, its brilliance is particularly highlighted by its use of familiar imagery from the 80s and 90s. Notwithstanding the fact that I personally found the arrangement too loud and the vocal arrangement too noisy (it could have been softer and sweeter), it remains catchy and easy to listen to.
5. Lord Patawad by Bassilyo
With over 4.5 million views on Youtube, Lord Patawad is definitely one of the most viral songs today and has the potential to become the song that would define OPM in 2013. (This novelty song has such a strong LSS factor, I heard it once and kept singing it the whole day.) Its reggae vibe differentiates it from the sound other Fliptop artists produce, making it catchy and memorable.
This post was written by guest contributor Chris Cahilig. Chris is a noted public relations/digital marketing specialist and talent manager. He currently handles the careers of, among others, Line of 7 and popular boyband 1:43.