This is a guest post from blogger Gilbert Bermudez. Gilbert writes for CashCashPinoy, a Philippine based e-commerce website for discounted goods and services. You can follow his activities on his Google+.
Here are some tips from business and marketing experts on how to create buzz about your start-up business within the city.
Know your market. If your business caters to a specific niche, make it a point to know not just their demographics but also their psyche or psychographics. Know what their buying habits are, what influences their decisions in making a purchase, their lifestyle, their likes and dislikes. Do your research so you can create a marketing campaign that will effectively capture their attention and interest.
Take note that your marketing campaign should be one that’s crafted to communicate a relevant message to your target niche, as well as implemented in such a way that appeals to them. For example, if your market is mostly kids, you want your message to be delivered in a creative and colorful way. But if your target market is a bit older, your medium and message have to be more mature and sophisticated. It’s all about tailor-fitting your campaign according to your target market.
Encourage word-of-mouth marketing. Word-of-mouth marketing is still one of the most powerful and effective ways of spreading the news. Send out an email blast and mass text to your friends, family, acquaintances, and contacts to let them know that your business is up and running. Of course, when you do so, make sure that your message contains something newsworthy aside from just announcing that your business is already in existence. For example, if your business is a restaurant, the content of your email and text should create excitement about your menu. Make sure to highlight the items that set your menu apart from other menus. Or, if your business is fashion retail, you can emphasize that you’re having a special promo for the first 10 shoppers.
Regularly communicate with your target market. This can be in the form of mailing them monthly or weekly newsletters, or sending them Facebook or Twitter updates. Try not to be annoying, however. If someone requests to be removed from your email or update list, do so immediately. The last thing you want is for your updates to be deemed as spam.
Harness the ubiquity of social networking sites (SNS). Marketing your start-up business through Facebook, Instagram, and Twitter is easy and free! Create your very own page for your business and update it regularly — at least once a day. Don’t neglect your SNS pages because consumers rely on these sites to know more about your business. The more “likes” you have, the more awareness and interest you generate for your business.
In fact, if you don’t have the funds to create your own website yet, you can turn to SNS in order to create awareness and build brand recall for your business. You can also create a blog using free blog-hosting sites such as WordPress and Blogger.
When creating your blog and/or SNS page, keep in mind that the design should not only be unique, but also user-friendly. If the page has a hard time loading, or users will have a hard time navigating the site, you can kiss your followers goodbye.
Expand your network. Make an effort to know more people so you, as the owner of the business, can make a firsthand “pitch” to let the public know about your business. Networking not only helps you build awareness for your business, but also garners you precious contacts who may be instrumental to your business’s success in the future. Make sure to carry your business cards with you at all times — you never know whom you’ll run into wherever you go!
Consider a tie-up with other brands that have the same target market as your business. For example, if your business is a restaurant, you might want to consider having cross promotions with a lifestyle product, such as fashion, beauty, or even home-related brands. People won’t be able to resist such promos that give them freebies or a discount!
Join events and bazaars. The participation and/or sponsorship fees aren’t as steep as, say, placing an ad in a magazine or newspaper (or even TV and radio). Moreover, events and bazaars provide great opportunities for marketing your product, as well as interacting with potential customers up close. For example, start-up makeup artists who want to gain and create a following usually join bridal and wedding fairs, wherein they give free trials to interested, potential clients. In this way, they are able to show their skills, talent, and expertise, as well as increase their network of contacts and customer.
Featured photo by Le Camping, taken here.
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